Case Studies

Over the course of my 10 year career, I've had the pleasure of working on some of the world's most iconic brands and building campaigns that drove performance.

Marvel Puzzle Quest

Live-Action Spot Drives Performance

The Marvel Puzzle Quest live-action spot featuring original Hulk star, Lou Ferrigno, maximized performance marketing channels. Leading the end-to-end completion from ideation, creation to execution, this campaign became one of the most successful Marvel Puzzle Quest ads.

Barbie Fashion Closet

Reviving a legacy with App Store Optimization

Barbie Fashion Closet, a legacy app in Mattel's self-published portfolio, needed a massive update to their App Store and Google Play product pages. By optimizing keywords, description, icon and screenshots, we increased conversions by double digits without media spend.

Hot Wheels Infinite Loop

Going Big & Making a Global Hit

Leading the global execution of the go-to-market strategy, Hot Wheels Infinite Loop launched worldwide, at Gamescom, the world's largest gaming convention in Cologne, Germany. With a strategy that included PR, user acquisition, a launch event and more, Hot Wheels Infinite Loop became #1 in racing in the App Store in 95 countries, nominated for two Gamescom awards and awarded "Best of 2019" by Apple.

BlazBlue Chrono Phantasma

Increasing Player Pool during Evo Championship Games

Breaking through when you're going against bigger, more popular fighting games like Street Fighter or Mortal Kombat at Evo, the US's largest fighting game tournament is no joke. BlazBlue had a dedicated fanbase, but needed to draw a larger mainstream crowd. Working with the publishers, we increased the pot and increased tournament entries several times to the largest pool of players ever for a BlazBlue game.